The Ultimate Guide to Starting (or Restarting) Your Fitness Journey After 35

Starting or restarting a fitness journey can feel like a challenge, especially when balancing a busy life. For many women 35 and older, taking time to prioritize health and fitness may seem daunting, but it’s never too late to start. At StrengthHer, we’re committed to empowering women at every stage of their journey, so here’s our guide to building a strong foundation for lifelong fitness.

1. Set Realistic Goals

Defining what fitness success looks like for you can make all the difference in sticking with a routine. Start with realistic, achievable goals, whether it’s building strength, improving energy, or simply feeling better in your own skin. Small goals, like adding one extra workout per week or lifting a slightly heavier weight, help you see progress without overwhelming yourself.

2. Choose Exercises That Suit Your Needs

A well-rounded fitness routine includes a mix of strength, cardio, and flexibility. For women over 35, strength training is particularly beneficial for maintaining muscle mass, improving bone density, and boosting metabolism. Low-impact cardio, such as brisk walking or cycling, can be gentle on the joints, while yoga or stretching can improve flexibility and relieve stress.

3. Invest in Quality Workout Gear

Feeling comfortable and confident in your workout gear can make all the difference in your fitness experience. Our StrengthHer workout sets are designed to be functional, supportive, and stylish, so you can focus on your workout without worrying about discomfort or distractions. Good quality activewear provides the flexibility and breathability you need to perform at your best.

4. Build a Consistent Routine

Creating a routine that fits your lifestyle is key to staying consistent. Start by scheduling shorter workouts a few times per week, and build up as you go. Remember, consistency matters more than intensity—commit to showing up, even if it’s just 10–20 minutes a day. Finding a routine that fits into your busy schedule will help you stay motivated.

5. Stay Motivated by Tracking Your Progress

Tracking your progress, whether through a journal, an app, or progress photos, is one of the most motivating ways to stay consistent. Every small improvement—more reps, heavier weights, or a longer workout—is a testament to your hard work. Celebrate those small victories and use them as fuel to keep moving forward.


Starting or restarting a fitness journey after 35 is a powerful step toward feeling healthier and more confident. By setting realistic goals, finding exercises you enjoy, and investing in quality gear, you can build a routine that fits your lifestyle and empowers you to reach your goals. Ready to take the first step? Explore our StrengthHer workout sets, designed to keep you feeling supported and motivated.